5 ways to reduce bounce rate[Must Know Info]

5 ways to reduce bounce rate[Must Know Info]

How is your website performing? Is it getting high traffic? Reduced bounce rate?

Reducing the bounce rate will result in more visitors and potentially more money.

Bounce rate: What is it, BTW?

When a person visits on a website page and leaves without initiating another request to the Google Analytics server, this is referred to as a ‘bounce’.
Another request could be to navigate to another page on the same site or to click on a call to action (CTA) to enter or proceed through a sales funnel.
For instance, if a person arrives on your homepage via a search engine, browses and scrolls about but does not click on any internal links or engage in any meaningful interaction, they have ‘bounced’ from your homepage:
The bounce rate is defined as the percentage of sessions that conclude in a bounce—sessions that start and end on the same page.
The bounce rate of a website is determined by dividing the number of single-page sessions by the total number of sessions on the site.
For instance, if 100 people visit your website (total sessions) and 5 of them leave without initiating another request (single-page sessions), your website’s bounce rate is 5%.
The bounce rate of a website is calculated as the ratio of single-page sessions to total sessions.

Finding your bounce rate in Google Analytics

Google Analytics is a good way to find out what your bounce rate is. Google Analytics must be configured and linked to your website. 

If you don’t, then stop what you’re doing and add Google Analytics to your site because you should.

The bounce rate measure is available in Google Analytics reports that include a data table, such as those found in the Acquisition, Behaviour, and Conversion tabs (located in the left menu bar).

For instance, the Behaviour > Site Content > All Pages report includes a data table providing bounce rates:


To view bounce rates for certain web pages in Google Analytics, you can either search by page name—for example, /cart/ or /pricing/—or use the advanced search function to further refine your search results by including or excluding dimensions and metrics.

Google Analytics is a free web analytics service that reports website traffic.

Related: 5 handy tips to use Google Analytics to improve SEO

What constitutes an acceptable bounce rate?

Bounce rates are both high and low in relation to your website and its individual pages. 

Rather than attempting to define what a high, low, good, or bad bounce rate implies, it’s critical to consider bounces in context in order to have a better understanding of why consumers are visiting your site on a particular page.

For instance, if you want visitors to follow a sales funnel that begins on your homepage, a high bounce rate on that page could indicate an issue — such as a slow loading time, a confusing design or element, or a website bug — that is causing visitors to abandon the funnel and negatively impacting conversion rates.

However, if you have a single-page site, such as a blog, or content designed for single-page sessions—for example, a directory that encourages visitors to click away via external links—high bounce rates are to be expected.

Five highly effective and Top  tips you can use right now to reduce your bounce rate.

Speed up your site.

Consider the following: Do you believe that optimising your website is unnecessary?
That would be a grave error.
A one-second delay in page load time results in the following:
11% fewer page views
Customer satisfaction decreases by 16%
7% decrease in conversions

If your site takes a few more seconds to load, this will have a detrimental effect on your capacity to engage visitors and convert them into customers.
There is no way around it.

Google dislikes slow-loading sites, and users don’t like it too. 

If your site takes longer than three seconds to load, visitors will hit the back button and leave. So I recommend using Pingdom.

You can use Pingdom to get a list of all the things you need to do to help improve your site. 

Finally, give the developer the handle, and watch your site fly. That will help reduce the bounce rate.

What effect does website performance optimisation have on conversions?

Conversions are stifled on slow websites. And from which they will never recover.

Indeed, 47% of consumers anticipate websites to load in less than two seconds. 

And 40% will abandon a page that takes three seconds or longer to load. If your site takes more than three seconds to load, you’ve already lost over half of your visitors.

Now that you have a benchmark score and suggestions for how to improve, follow these best practises for increasing the speed of your site’s loading time:

Compress Images: Images are one of the key reasons why pages take so long to load. 

That’s not to say you should start removing images left and right. 

They have a function. Instead, utilise an image compression application (we use Kraken Image Optimizer) to significantly reduce the size of our image.

Utilize a Rapid Hosting Provider: The loading speed of your website can be made or broken by your host. 

So, if you’re still on a $5/month plan, think about upgrading to a legitimate host.

Unused Plugins and Scripts Should Be Removed: Use a tool like WebPageTest to generate a list of resources that are causing your page to load slowly.

Website split test

How do you do split testing? 

Split testing (a.k.a. A/B testing or multivariate testing) is an experimental technique for optimising website metrics (such as clicks or conversions) that entails publishing slightly different versions of a page and presenting each version to different visitors to determine which version performs better.

A split test assigns internet traffic to two distinct versions of the same webpage—the original or baseline (version A) and a variant (version B)—that differ in terms of design, content structure, and page features. 

Observing how different traffic groups respond to different versions enables marketing and optimisation teams to discover which version has the highest conversion rate and the most potential for business growth.

To test your website, go to Google Optimize. It’s Amazing and free. What you’re doing is providing two variants of the same page of your site to a visitor. 

You have control, like the main page, which people frequently visit, and then you have variation.

The page design could be completely different. This can help reduce the bounce rate.

Perform Heat maps Analysis 

Heat maps provide a visual representation of how people interact with your website pages—where they click, how far they scroll, and what they look at or ignore.

This post will introduce you to the many types of heat-maps and demonstrate how to generate and evaluate them. 

Additionally, you’ll receive real-world case studies and practical examples, demonstrating how beneficial and effective heat maps are for optimising and expanding your website.

Everything that utilises heat mapping to see how website visitors interact will be useful. 

This screenshot illustrates where visitors move their mouse on the site, as well as where they lose focus, and highlights the areas you should target for content improvement.

I’m using Hotjar. It’s wonderful and helps you improve the content of your site, lowering your bounce rate.

Consider How You’re Using Popups (and other disruptive features)

Popups are vexing. They routinely rank first on the list of website experiences that irritate consumers the most.

On the other hand, they unquestionably accomplish their job of collecting emails — and emails, in turn, make you money.

What is the answer? Create any popups (or any other experience) with the user in mind. 

Consider this: may a popup genuinely improve the user experience? What’s the harm? 

I don’t regard them as a danger to a nice online experience as long as they bring value (or, at the very least, minimise disturbance). 

Satisfy Search Intent of the User

Google is (by far) the most popular web traffic source.
Because Google is by far the most important traffic source, it is critical that all of your major content sites and destination pages satisfy Search Intent.
(In other words, your page should provide Google searchers with the information they seek.)
Otherwise, Google users will return to the search results.
A page that does not meet Search Intent is not only negative for your Bounce Rate. It’s also bad for SEO.
In fact, having a high Bounce Rate and a short Dwell Time can be detrimental to your Google results.

Final Thought.

Use Google Search Console( It’s awesome and Free)

Search Console is great and free (again)!. A lot of the keywords your site or page ranks for aren’t even present on the webpage.

I’m as guilty as anyone. I noticed I had the term “web design price sheet” on my website design pricing page.

But the word “sheet” does not exist on the website. 

So I should probably have a section on the page that relates to the website design price sheet so that it’s more relevant to all the queries that people are searching for, and therefore people will be more engaged, as the content more and will reduce bounce rate accordingly.

Final Thought

Lowering the bounce rate isn’t necessarily a good thing. It is always contextual, therefore consider the objective of your page and how you can improve its value to the user experience – not just some proximate statistic for success like bounce rate.

When it comes to lowering bounce rate, there are two options:

Change your perspective on what constitutes a bounce.

1.Modify user behaviour.

The first is quite strategic, and it relates to what events are significant on your website. 

There is no checklist that will tell you how to set up tracking to effectively explain user involvement; it is something that requires an organisational shift.

The second is mostly concerned with conversion and traffic optimisation. 

2.Bring the proper traffic to your site — traffic that is relevant, motivating, and qualified. 

Then, ensure that the page is relevant, free of distractions, clear, and pushes the visitor to take action (convert, or whatever).

A decreased bounce rate isn’t (or shouldn’t be) a goal in and of itself, but as a metric, it can assist you determine if you’re on the right track.

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