12 Advanced SEO Techniques to generate more traffic to your website in 2023
Every day, 1.80 million blogs are written, according to WordPress data.
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Let me tell you, this above stats is just about WordPress. Every day, between 2.5 and 3 million Blogs are written, according to estimates.
We’ve got you covered if you’re a company owner looking to rank on Google’s first list.
We are assuming you know what is SEO by now and if at all you need to know here is the Related Blog All things to know about SEO and why SEO is Important for your website.
What is Advanced SEO?
Advanced SEO simply refers to SEO techniques that demands a high level of expertise in the field.
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Frequently, these strategies come under the category of technical, content and On-page SEO fixes and principles that you can incorporate on your site to satisfy Google’s ever-changing, ever-trickier demands.
However, don’t be discouraged by the terms “expert” and “technical.”
Advanced SEO isn’t rocket science (nearly! ), but with a little support and hard work, it can make a huge difference in your rankings.
Starting with the top 10 advanced SEO techniques outlined below, your website will go from mediocre to magical in 2021.
1.Focus on White-Hat SEO
What Is White Hat SEO?
You’ve also used the words “white hat SEO” and “black hat SEO” if you have a company website. But, exactly, what do these words imply?
Businesses that use white hat SEO make an effort to obey Google’s simple guidelines, which are basically the internet’s “rules.” And,
Businesses that don’t follow these laws may enjoy the benefits of high rankings for a short time, but they will eventually face consequences and penalties from Google.
There are businesses that would rather spend money in return for higher Google rankings than invest the time and effort required to implement REAL SEO strategies.
The issue with this approach is that Google is becoming increasingly adept at finding the difference between high-quality meaningful organic backlinks and low-quality irrelevant ones.
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This renders paid links not only useless, but they can also result in your site being penalized by Google and falling like a stone in the search results.
Good SEO is paying attention to all the details that most bloggers ignore.
2.Avoid BLACK HAT SEO like Plague
Techniques you shouldn’t use include the following:
- Duplicate content: Having the exact same content on more than one page on your website.
- Thin content: Content that isn’t fleshed out or helpful to the user.
- Keyword stuffing: Using the same keyword, or similar keywords, many times on a single page.
- Spamming links: Throwing links everywhere you can online, such as on untrustworthy sites and blog posts.
- Hidden text: To flesh out word count, some sites will place text on a page and make it invisible to users.
- Irrelevant landing pages: Keywords that don’t match the page the site is trying to rank for.
3.Use SEO tools from the very First day!!
If you’re going to put in all of the hard work needed to create a high-quality website, it is mission critical you begin monitoring your site with advanced analytics starting on Day one of your SEO Journey!.
Free SEO Tools:
- Google Analytics
- Google Webmaster Tools
- Google Optimize – A/B Testing
- Screaming Frog – Free Version
- Google trends
Paid SEO Tools:
- Keysearch.co for Keyword search
- SEMRush(our most used tool )
- Screaming Frog (Paid account allows you to crawl more than 500 pages)
4.Identify and Eliminate Technical On-Site Issues
Many webmasters are unaware of the various issues with their website’s ability to be crawled effectively by Google’s spiders.
Designing and coding your website without a focus on SEO will put your site at risk, as there is plenty of competition in your industry that understands SEO and has already solved the majority of their on-page web issues.
This makes them appear more authoritative in the eyes of Google.
Some examples of issues your site might have (and can be easily fixed)
- Pages with missing meta titles/descriptions
- Images missing an alt-text attribute
- Pages with broken links (both internal and external)
- Pages with titles that are too long
- Multiple pages with duplicate meta information
Effective Search Engine Optimization requires a commitment, not a campaign.
5.Keep Up with Constantly Evolving SEO & Become an Early Adopter
Our lives as SEO Experts would be a lot simpler if we believed we could still provide the same services to our customers, no matter what.
However, it is extremely naive and short-sighted of us to think that we should keep doing the same things and expecting the same results.
This isn’t just a piece of SEO advice. This is a Corporate LIFE TIP for everyone.
Immerse yourself in the most recent news in your business and keep an eye out for something new.
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This can include new goods, strategies, or innovations, and you can write about them as soon as you believe you have something worthwhile to contribute to the discussion.
6.Early Adopter SEO Actionable Tip
1.Use Google Trends to see what and when people search for keywords.
You can even look at keywords over a 5 year period to see growth or negative search trends.
2.It’s not only great for keywords you are interested in but also showing you what trends the world cares about in real-time. Great way to find topics in your market which are trending.
7.Remember to Geo-target
If you own (or represent) a local business, particularly one with a physical location, geo-targeting is an effective strategy.
People in today’s mobile era are actively looking for businesses on their smartphones near their current location.
Websites that explicitly state their geographic location have an advantage over those that do not in local searches.
8.Build Links from Relevant Websites
Focusing your link-building efforts on sites that deliver high-quality content important to your site’s industry is one of the best ways to boost your site’s reputation.
We cannot emphasise enough how difficult this method is, and there is no magic technique that can automate it.
You must sit down and do the hard work of searching for backlink openings, as well as physically reaching out to the people who can support your Business and your content.
9.Start using Schema Markup
It’s no secret that content – particularly high-quality content – is becoming increasingly important as a ranking factor in SEO.
In reality, at this stage, it may very well be the most important ranking factor. It isn’t, however, as simple as “write good content and Traffic will come.”
So , the Question is : What is Schema markup?
The Micro-data that you include in the HTML code of your website, to help search engine bots read and understand your website, in order to return richer, more informative results for searchers.
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Schema markup and structured data provide Google (and other search engines) with useful information that they can use, distribute, or highlight in search results.
Finally, this provides users with more detail about your website, encouraging them to click on it and encouraging Google to rate you higher as a valuable resource.
Now the Question is: how exactly do you add such schema in to your website ?
By including schema markup coding you are able to create enhanced descriptions that appear in search results:
for example, things like – FAQs,Ratings,Did you knows ,A ‘how-to’ step-by-step series, Recipes, Events, Dates and so on…
Once you’ve selected the pages on your site which will benefit from schema markup (see the above List ), Go to Google’s Structured Data Markup Helper.
This free tool makes it easy to markup existing pages on your site. Follow their step by step process:
1. Select the type of data or page
2.Add your URL
3.Click “Start Tagging”
4.Highlight and tag text or images
5. Once done Select “Create HTML”
6.Once you’ve created your HTML, you will now need to add that code to the section of your page. Ask your website developer to help you at this stage.
10.Speed Up your website
The pace at which a website loads will make or break it.
We would all prefer a fast website to a sluggish website.
But loading time isn’t just a personal preference; it also has a direct effect on a site’s performance.
The longer it takes for a page to load, the higher the bounce rate.
A high bounce rate indicates to search engines that users do not find the content on the website useful, and the page’s ranking will suffer as a result.
So, how long does it take for a website to load?
Your website can load in under three seconds, or two seconds if it’s an ecommerce site.
Bounce rates surge at the two-to-three second mark; in reality, 40% of users would leave a site in less than three seconds.
11.Optimise for Mobile
Mobile search isn’t only useful while you’re on the go; according to studies, nearly three-quarters of the world’s population (72.6 percent) would access the internet solely via their smartphones by 2025.
When you consider Google’s Mobile-first indexing, which states that Google primarily uses the mobile version of your site for indexing and ranking, optimising your site for mobile is a no-brainer.
To optimize for mobile, your advanced SEO strategy should include:
1. Load time
2. Site speed, design and structure
4.Responsiveness to different screen sizes
6.Removal of pop-ups etc.
12.Video is the way to go
People would rather watch a video than read text every day. YouTube is the second most popular search engine…yeah.
We’re sure you’re conscious of it as well. However, if you aren’t using the full potential of YouTube, or even videos for that matter, you are missing out on a large portion of your market.
For the love of God, make videos. It’s not as difficult as you would believe.
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SEO… three little letters that can make all the difference when done right.
Today, it’s not about ‘Get the Traffic’ — It’s about ‘Get the Targeted and Relevant Traffic.’