3 key differences between Content Writing & Copy Writing.
Content Writing and Copy writing arenât the same, period!
First of all, congratulations!
Since youâve arrived on this page, you obviously want to know about the wonderful world of Content writing & Copywriting.
For many years, these two terms have been used interchangeably and You might ask (and I can’t blame you for this ), “Why does this matter at all?
The answer is very simple: It matters because one term refers to series of activities that have the power to grow your brand, value & Loyalty (content Writing), and the other refers to an approach that takes people towards the desired action Mostly sales and Revenue (copywriting).
What is Content writing
Content is clearly knowledge and information. And as we’ve seen, the material on the web can take on a range of ways, both written and visual.
Content authors, of course, specialise in written content, but that can vary from traditional blog entries and web sites to social media articles, news releases, white papers, and even video scripts.
Content is meant to specifically meet the needs of a given market, who may include existing and prospective consumers, clients, staff, or other stakeholders.
This is why knowing the intent of the content is the secret to delivering high-quality work.
The material can be well-written, deeply researched, and highly designed, but if it does not appeal to the target audience and have the meaning that the viewer is looking for, it does not do its job.
What is Copywriting :
The technical definition of copywriting is âsalesmanship in printâ.
Copywriting is the method of writing promotional publicity materials.
Copywriters are responsible for the content of brochures, billboards, blogs, letters, commercials, catalogs, and more. Copywriting uses terms to persuade viewers to take some sort of action, such as clicking on an ad or purchasing a product.
This is also one of the most critical facets of marketing. It’s also why professional copywriters are the most well-paid writers on the planet.
The Difference:
The main differences between Copy writing and content writing
- The copy is written correspondence used to encourage the viewer to take action or to lift their brand awareness.
- Examples: Ads, email marketing, landing pages, brochures.
- Content is information or Knowledge communicated to an audience through media.
- Examples: videos, infographics, podcasts, blogs, articles.
In other words, all copy is content, but not all Content is copy. Easy, isn’t it? It’s not often. Since web material can take a written form and yet can not be considered a duplicate, it’s easy to get confused.
Just keep this old adage in mind: the text is showing, the copy is mainly selling.
Copy and content are differentiated by each other by the Following terms.
The Purpose:
The Copy is written with the purpose of generating sales and conversions.
Example: Promo emails, Ads and so on.
The Content on the other hand is written with purpose of creating engagement, value and brand Loyalty. Example Blogs, Social media posts. and Videos.
The Direction:
Copy: Copy is extremely One directional. It is Strategic, Targeted and ends with a singular CTA(Call-to-Action)
Where as Content is Multi Directional piece of information and can have many CTAs . Think of a Blog , how it creates Conversation,Engagement and with Multiple CTAs.
The Goals:
The Goal of a Copy is to Create sales and Increase Revenue of a Campaign. The Goal of a Content is to Create Engagement, Brand Loyalty by Creating value, Goodwill & so On.
The Catch:
As a matter of fact, any business in this world needs both copywriting & Content Writing.
So, As a Content writer, you create engagement, value, and Brand Loyalty among the new leads and customers. Consequently, it becomes easier to “SELL”. In a nutshell, A content writer can make the life of a Copywriter easy !!
The Take Away Point:
Content marketers use successful copywriting and other forms of advertising to increase sales levels, build followers, and expand brand recognition.
No matter what sort of content is made, it needs to be optimised for search engines. Without SEO, all the wonderful content would go lost in the dusty depths of the internet.
Copy and other types of content can support outbound and inbound marketing strategies by linking and reinforcing the relationship with potential customers.
As a content designer, having good descriptions of content and copy makes it easy to create useful work. When you understand the purpose of your printed, visual, and audio messages, you will see more opportunities to communicate with your customers in meaningful ways.
