Is PPC and CPC the same ? How PPC and CPC Work?

Is PPC and CPC the same ? How PPC and CPC Does It Work?

PPC and CPC are two sides of the same coin. 

CPC is a performance metric while PPC is a specific marketing approach. 

Within the advertising community, both PPC and CPC are often used interchangeably.

There are various differences in PPC and CPC that are explained further.

PPC stands for pay per click that is used to describe the type of advertising program you are running whereas CPC stands for cost per click that is used in communicating what you are actually paying per click within your program of advertising.

PPC: it is an essential component of the market strategy that can increase your leads. 

The campaigns of PPC can expose your brand to a larger and more diverse audience. 

After active, it allows your company to appear in SERP.

PPC (Pay per Click) is a model of advertisements that calculates the cost of a click and going to a site through it. 

Before this technique, experts recommended using the CPM model – Cost was considered per thousand impressions.

Pay-per-click(PPC) marketing is an advertising channel where marketers don’t pay by the impression or purely for ad placement.

The bid amount may affect placement, but the advertiser only pays when their ad is clicked by an online user.

The most common PPC ad format appears on search results pages of search engines like Google or Bing.

 Advertisers have the opportunity to place their brand, product, or service front and center in the form of an ad that targets a specific keyword or behaviour.

PPC, or pay per click, is an important part of any marketing plan that, if done right, may boost your top-of-funnel lead volume.

PPC campaigns expand your brand’s total reach by exposing it to a bigger, more diversified audience. 

PPC advertising, once activated, allow your firm to appear in search engine results pages for certain keywords and phrases.

For Instance, If a user searches for “Luxury bags” on Google, the search engine results page (SERP) returns the list if Businesses that deal with Luxury bags.

But, with the evolution of contextual advertising, the PPC model has proven more objective. The logic is simple: if the user saw the advertisement, but was not interested in it, then why pay?

Clicks exist only on the Internet, so the PPC model is used exclusively as a method of Internet promotion. 

The main task is to attract as much traffic as possible. Then the user enters the sales funnel, built according to the traditional “AIDA” sales model. 

If a person clicked on an advertisement, it means that he is interested in what it offers. So, he is more likely to purchase the user who just looked at the banner ad.

What is CPC: CPC measures the overall cost per click of your pay per click advertisement.

At the same time, CPC (cost per click) is the cost per click paid by the advertiser. PPC is the advertisement pay model itself.

CPC can be fixed, or depend on:

Places of advertising (search engine or social network);

Niche and key competitiveness;

Size and quality of the banner; 

The authority of the site;

On which the ad is placed, etc

To make sure your ads are effective, it is important to measure the efficiency and relevance of your ads after your campaign is up and running.

CPC stands for COST PER CLICK.

Once your campaign is up and going, you’ll need to track the effectiveness and relevancy of your advertising to ensure they’re still relevant – this is where CPC, or cost per click, comes in handy. 

The whole cost per click of your PPC ads is measured by CPC. For example, if your PPC ad costs $100 and obtains 100 clicks, you are paying $1 per click.

Also Read:The Ultimate Guide To Advertise Your Brand WithChallenge On Social Media

What’s the difference between PPC and CPC?

When a user clicks on an ad, the advertiser only pays for the placement of the ad once. Search engine results pages (SERPs) and social media feeds are the most common places to see these adverts.

The entire cost of each click is known as CPC.

Example of CPC vs. PPC
As a marketing expert, you want to help your client’s business get more exposure on the internet. 

A little study reveals that sponsored advertising is an excellent technique to swiftly attract new visitors.

PPC is one way you’ll come across.

In comparison to SEO, a well-placed PPC marketing ad will boost new customer acquisitions and improve your SERP position more rapidly (SEO). 

Search engine optimisation (SEO) can help you rise in the ranks of organic search results, but it takes more work.

By creating ads and landing pages around specific key terms, you may bid for top placement on Google’s search engine result pages. 

These ads direct clients to optimised landing pages that are tailored to their specific search queries.

Your PPC campaign will run for one day for $100, and you opt to do so. 

Ad impressions were made 2000 times that day. CPC was $0.50 for that PPC ad when the cost of the ad was divided by the number of times it was clicked.

In a nutshell: It costs $0.50 per click to reach the PPC campaign’s maximum of $100 x 2000.

As a result, CPC refers to the cost per click (CPC) of executing a PPC campaign.

PPC strategy can stretch to several platforms such as:

  • Facebook ads.
  • Spotify Ads
  • Google ads.
  • Microsoft ads.
  • YouTube ads.
  • Pinterest ads
  • Tictok Ads
  • Instagram ads.

How Does PPC Work?

As you can see from the screen displays the paid search results are in the carousel at the top, marked with the term “Sponsored”. 

These are Product Listing Ads (PLAs), more commonly called Google Shopping ads (though other comparison services do appear in these spots, too): 

they are a type of PPC ad that is displayed when a user searches for a product on Google.

What do paid search ads look like for a non-product search? Here’s a search for “social media Expert”.?

Instead of the carousel of product images, we’re presented with a list of regular text ads that resemble search listings – only distinguished by a subtle “Ad” label to the left of the web address.

How is CPC determined, and how does it affect the efficacy of PPC campaigns?

Although the ad campaign in the preceding example was neat and tidy, CPC will vary depending on a few factors:

The degree to which the keywords you’re utilising are competitive.

  • Rate of click-through.
  • The volume of searches for the keyword.
  • Advertiser rank.

Regardless of the industry or business, these rules apply to all digital advertising platforms. 

Each platform will establish its own quality requirements to determine how and where your advertisement will show. 

No two platforms are identical in price.

The majority of platforms employ a bidding mechanism to establish the cost per click (CPC) of a particular keyword. The bidding procedure is similar to that of any other marketplace bid, in that the more wanted a keyword is, the more expensive it is.

To illustrate, here is a breakdown of the average costs for a few ad networks (note that your mileage may vary):

$0.20 for YouTube

With the exception of the ad structure, this is a normal bidding configuration based on ad type and targeting parameters. 

On YouTube, advertising styles include display, overlay, and skippable video adverts.

$0.49 for Google

This is decided by your actual cost per click, which may differ from the highest cost per click that you are ready to pay.

 Facebook $1

The bidding procedure is supply and demand driven. A Facebook PPC ad’s cost is decided by the bid, the value people receive when they click on your ad, and the number of actions a customer can take after clicking on your ad (follow, purchase, etc.).

Some of glossary of abbreviations:

We’ve already covered a few of the three-letter abbreviations that pop up in relation to paid search, but here is a comprehensive list of what each refers to..


Cost Per Mille, CPM, means cost per thousand impressions. Unlike CPC, this is an advertising model based on the number of people who see the ad (known as “impressions”) regardless of how many actually click on it. 

This model works best for companies aiming to improve brand awareness rather than generate direct sales.


What is Product Listing Ads?. Also referred to as Google Shopping Ads. 

Product Listing Ads are ads that display more detailed information to users than standard text-based ads. Which encourages them to click through to your website. 

The information in the ads comes from your product data feed. 

They are sometimes also referred to as shopping ads and can appear on various Google properties. 

Such as Google Search, Google Shopping, Google Image Search, as well as on the Google Search Partner network.


What is Pay per click, or PPC, is the most widespread paid search model and is often used to refer to paid search in general. 

As mentioned above, it is effectively the same as Cost Per Click (CPC): the advertiser pays the search engine for every click on their ad.

Search advertising helps increase revenue, drive traffic, and boost brand recognition. It works shoulder to shoulder with organic search marketing, which gains traction as search advertising increases sales. 

And it’s also how, according to Google, businesses receive an average of $2 of revenue for every $1 spent on paid advertising on Google Ads (formerly Google Adwords).


What is Search Engine Marketing, also known as Search Marketing, is a nebulous term. 

It is often used to refer purely to paid search advertising, but can also encompass SEO (Search Engine Optimisation).

Google Ads

Google Ads (known as Google AdWords prior to July 2018) is Google’s own advertising network. 

It offers PPC/CPC and CPM advertising as well as site targeted banner, text and rich media ads.

By using Google Ads, you can show your ads on one or both of Google’s advertising networks:

Google Search Network, which encompasses any ads that appear on Google search results pages, including Google Search, Google Shopping, Maps and its various search partners.

Google Display Network, which covers any website that partners with Google, and other Google sites such as Gmail and YouTube.
Contact us If want to know more about PPC and Google Ads.

Also read: How facebook ads work : Nifty Tips to make FB Ads work for you

Developing a strategy for your next PPC campaign
Consider yourself to be a little plant shop in Denver that has just received a new shipment of stunning succulents.

While area residents may be aware of your business’s existence, you’ll need to make further steps to promote your online visibility to non-local digital clients.

The following are the actions you’ll need to take to reach your trendy, plant-obsessed audience.

1. Decide on your keywords.
The objective is to identify a group of succulent-related keywords that will generate the greatest revenue for your business.


“Purchase golf clubs”
“Online golf club retailer” “Online golf club purchase”
These words demonstrate the searcher’s intent: they have their wallets out and are prepared to make a purchase.

SEMrush or Google Keyword Planner are excellent tools for generating keyword ideas and determining the level of competition and cost associated with certain phrases.

2. Create a design for your advertisement.
Here’s where you have the opportunity to communicate your brand for the first time in an innovative way to your target audience.

Creating a compelling advertisement with a CTA (call-to-action) can be difficult. Here are a few suggestions to keep in mind:

  • Make it as brief as possible. Choose something between 3 and 10 words long that tells the reader exactly what you want them to do (for example, “Come by now!” or “Click here to receive 50 percent off”).
  • Make use of action verbs at the start of your call to action (get, go, download, subscribe, sign up, give, buy, etc.). This will make your call to action crystal obvious while while attracting their attention.
  • Include a logo or the name of your company.
  • Create an advertisement that is both visually beautiful and attention-grabbing.
  • Make certain that the colours and typefaces are consistent with your brand’s identity.
  • Make the call-to-action clickable by including a link that takes the user to your landing page.

3. Make your landing page as effective as possible.

Make sure to include your target keywords in appropriate and natural locations on your landing page, such as in the page title, meta description, and throughout the body copy. 

Make advantage of a service such as MarketMuse to find out exactly where your page stands in relation to competitors and how you may improve its performance by adjusting the content.

4. Establish your bidding specifications.

If you’re unfamiliar with the procedure, this can be a little difficult. 

To illustrate our imaginary plant business, we’ll utilise Google Ads as an example:

Search for your target keyword (purchase succulents) in Google Keyword Planner and compare the suggested bids based on the prices you see for it.

Organize your keywords in Google ad groups so that they are divided into broad (buy Golfclubs) and specific (buy Golf clubs online, purchase , Golfclub  seller, buy Golf clubs  online,  Golf store Chicago, etc.).

  • When possible, geotargeting should be used.
  • Bid the precise indicated bid costs for specific keywords and slightly below the suggested bid costs for broader phrases – the broader search may not be perfectly relevant to someone’s actual search for example, “what are the most popular Golf clubs”…
  • Include a landing page for each keyword or phrase that is relevant to the keyword or phrase.

Make a thorough examination of your findings

Each ad network is unique, and your results will differ as a result. It’s possible that what works for Facebook will need to be tweaked to work for YouTube. 

Monitor your campaigns on a continuous basis, and compare their achievements to your expectations for future success. Changes should be made where they are essential.

Your Golf clubs will no doubt find wonderful homes in Chicago if you follow the advice provided above.

About the Author:

Hey there, I’m Div, a passionate blogger who loves sharing my thoughts and experiences on Blogging Business, Travel & decor.

With 6 years of experience in the Blogging world, I’ve gained a wealth of knowledge and insights that I love to pass on to my readers.

Whether I’m exploring new travel destinations, trying out the latest recipes, or sharing tips and tricks for SEO & Blogging, I’m always looking for new ways to connect with my audience and share my passion.

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